Earlier this month, Maple Leaf Meats' Michael McCain told a Farm Products Marketing Commission hearing in Toronto that the pork processing industry in Ontario has to survive on one to two-per-cent margins. With those profits, you have to wonder why Wallace McCain, Michael's father and top dog at Maple Leaf, continues to flog pork chops. The McCain gang will have to sell plenty of bacon if they hope to make a move on Canada's richest citizen, newspaper publisher and Hudson's Bay Co. boss Ken Thompson, who's worth over $8 billion. The McCain brother team, Wallace and Harrison, sits at number seven on the Financial Post's "50 Richest Canadians" list, with a net worth of $1.2 billion, just $100 million behind another food magnate, Galen Weston, who heads the George Weston Ltd. empire. The McCains made their fortune hoeing potatoes in the Maritimes before Wallace was ousted after a bitter feud two years ago. It looks as if Wallace and Michael will have to come up with some cheap pigs before the pork business will add to their bounty. It's been exciting times for Ontario milk promotion. First, there was the bomb scare in Toronto's Eaton's Centre after wires inside a mooing milk carton spooked a shopper and caused the entire mall to be evacuated. It wasn't until the bogus bomb was "detonated" with a stream of water that police discovered it was actually only a milk promotion gimmick. "If it was mooing before, it isn't mooing now," one police officer was quoted as saying. Now come reports of Moo-madness in the skies. An insider from a major milk processor reports that a commercial airline flight was recently on the point of making an emergency landing when wires were spotted in a mooing carton. After examining the carton in the cockpit, however, the pilot called it off. It's a rude shock for country-bound city slickers who seek the soft sounds of a pastoral retreat, only to discover the jarring sounds of a grain dryer or 4WD tractor instead. Now, thanks to the wonders of modern technology, comes a way for urbanites to savour the twitter of the birds in the comfort of their own condos - and for farmers to make a buck in the process. A homesick Maritimer landlocked in Toronto says she awoke on Christmas morning to an unusual present in her computer download folder. A farm friend from Nova Scotia had phoned in some farm sounds by modem. Taped with a hand-held recorder, they were loaded onto his computer, translated into computerese, and sent along the phone lines to downtown Toronto. What's next? Odeur de Holstein No. 5?